Short answer: To stop losing apartment sales leads, every enquiry (ads, Telegram, Instagram, calls) has to land in one place automatically, be assigned to a salesperson at once, and have its next step reminded by the system. MemorCRM, Deep Vision's Odoo-based CRM for developers, does exactly that: no lead is copied by hand, forgotten or left unanswered.
Developers spend serious money on advertising, yet most of the loss happens not in the ad but in the hours after it. A buyer writes on Instagram, the salesperson sees it in the evening and calls the next day, and the buyer has already visited another complex. This article looks at where leads get lost, how much response speed affects sales, and how MemorCRM automates the process.
Where do real estate leads get lost?
Leads usually get lost in three places: between channels, between salespeople, and inside the promise to "call back later".
- Between channels: Instagram, Facebook, Telegram, the website and the phone are separate, and nobody sees one combined list.
- Between salespeople: it is unclear who owns a lead, so two people call the same buyer or nobody does.
- Inside the promise: the buyer says "I'll decide at the weekend" and nobody calls at the weekend.
The cause is not bad salespeople. It is the lack of a system.
How much does lead response time affect sales?
Researchers writing in Harvard Business Review audited how 2,241 companies answered online enquiries. Only 37% replied within an hour, 24% took more than a day, 23% never replied, and the average response time was 42 hours. An analysis of 1.25 million leads found that firms contacting a lead within an hour were nearly 7 times as likely to qualify it as firms waiting an hour longer, and more than 60 times as likely as those waiting 24 hours or more (HBR).
An apartment is an expensive purchase and buyers contact several complexes at once. Whoever gives a clear answer first gets the viewing.
How does MemorCRM capture leads automatically?
In MemorCRM a lead goes straight from its source into the system, and nobody re-enters it by hand.
Connected sources:
- Instagram and Facebook ads (lead forms).
- Telegram (messages arrive straight in the CRM).
- Calls through OnlinePBX, with recording.
- Google Sheets (importing old lists and other sources).
- SMS through Eskiz.uz.
According to MemorCRM, connecting Instagram and Telegram takes a few clicks. Each buyer's full history (calls, SMS, chats) is kept on one card, so a new salesperson does not start the conversation from zero.
Automation: what does the system do when a stage changes?
When a deal moves to a new stage, MemorCRM can:
- create a task for the salesperson (for example, "call tomorrow at 10:00");
- send the buyer an SMS (a viewing reminder or confirmation);
- assign the lead to the responsible salesperson.
"I'll call back later" becomes a task the system tracks. Each next step is recorded with a date and an owner, and management sees overdue tasks at a glance. More on building a pipeline: what a sales funnel is.
How can you measure your salespeople's work?
Management should see each salesperson's result during the day, not at month end.
In MemorCRM every salesperson has a monthly plan: number of calls, closed deals, completed tasks. Results are visible in real time. Because calls are recorded, a manager or senior seller can listen to good and bad conversations and coach the team. Management gets notifications and reports through a Telegram bot. More on sales KPIs: sales team KPIs and reports.
Does a CRM pay for itself? Nucleus Research found that CRM returns an average of $8.71 for every dollar spent (Nucleus Research). That is an average; your result depends on how well the process is set up.
Self-check: are you losing leads?
- Can you see all of yesterday's enquiries in one list?
- Does every lead have a named owner?
- Do you know the average time to first response, in minutes?
- Are "call back later" promises written down anywhere?
- If a salesperson leaves, do you keep their chats with buyers?
How does Deep Vision set this up?
MemorCRM is Deep Vision's own product. Deep Vision is an official Odoo Gold Partner in Tashkent with 7 certified experts and 89% customer retention (Odoo partner page). According to Deep Vision, developers using MemorCRM have seen sales conversion rise by 25% on average.
During rollout the team connects ad accounts, Telegram, telephony and SMS, sets lead assignment rules, migrates the old database and trains the sales team. Request a free demo.
Frequently asked questions
How are leads assigned between salespeople?
A new lead is assigned to a responsible salesperson, and automatic rules run when its stage changes. The assignment logic is set up for your company during rollout.
Are calls recorded?
Yes. Through the OnlinePBX integration calls are recorded and stored on the buyer's card.
Can I upload my old Excel list?
Yes. The Deep Vision team migrates leads and buyers from Excel and other systems, and Google Sheets import also works.
Can salespeople work from a phone?
Yes, MemorCRM works on both computer and phone. Management also has a Telegram bot.
Sources
- Harvard Business Review: The Short Life of Online Sales Leads
- Nucleus Research: CRM pays back $8.71 for every dollar spent
- Deep Vision on odoo.com
- MemorCRM
Stop losing leads: send a request or call +998 77 093 00 07.