Short answer: A CRM for real estate developers has to run the whole sale in one system, from the first enquiry to handing over the keys: the apartment chessboard, bookings, contracts, instalments and receivables. MemorCRM is built for exactly that chain, runs on the Odoo platform, and is developed and implemented by Deep Vision, the Tashkent team founded by Amon Olimov.
Housing construction in Uzbekistan keeps growing: the country commissioned 15.9 million square metres of housing in 2025, 2.8% more than in 2024 (stat.uz). As supply grows, developers win less on concrete and more on how fast and orderly their sales team is. This article covers what a construction company CRM should do, how MemorCRM handles each stage, and what that means for sales.
What is a CRM for real estate developers, and how is it different from a regular CRM?
A developer CRM ties one specific apartment, its price, booking, contract and payment schedule to the buyer's card, not just a contact and a deal.
A regular CRM thinks in "customer and deal". A developer sells something unusual: every apartment is unique, with its own floor, area, room count and finishing; selling the same unit twice is a constant risk; and payment runs 12 to 48 months. So a generic CRM takes months of customisation, and the sales team drifts back to Excel.
Where do developers lose money every day?
Most developers share the same picture:
- Apartments, bookings and payments live in separate spreadsheets and notebooks.
- Contracts are typed by hand, take an hour and still contain errors.
- Instagram, Telegram and phone calls sit in different places, and some enquiries never get an answer.
- Management learns how each salesperson performed only at month end.
- Payment dates slip and receivables pile up.
Each issue looks small. Together they mean lost leads, late cash and buyers who stop trusting you.
How does MemorCRM cover the sales chain? Seven steps from lead to keys
MemorCRM splits the process into seven steps and takes over the routine:
- A lead arrives. Enquiries from Instagram and Facebook ads, Telegram, calls and Google Sheets enter the system automatically.
- The apartment is shown. The salesperson opens the interactive showroom and shows available units on a live floor plan.
- Booking. The chosen apartment is booked in one click and its status updates instantly.
- Payment plan. Pick the down payment and term (12 to 48 months) and the system builds the monthly schedule.
- Contract. Enter passport data and the contract is generated from a ready template.
- Payment control. See who paid, who owes and whose due date is close.
- Keys handed over. The deal closes and the buyer stays in your database.
The unit status follows the same path: Available, Booked, Sold, Keys handed over. Every change is logged with time and owner.
How does each feature lift sales?
Automatic lead capture and fast response
A study published in Harvard Business Review audited 2,241 companies: only 37% responded to a lead within an hour and the average response time was 42 hours. An analysis of 1.25 million leads found that firms contacting a lead within an hour were nearly 7 times as likely to qualify it as those waiting an hour longer, and over 60 times as likely as those waiting 24 hours or more (HBR). In MemorCRM the lead lands in the system on its own and is assigned to a salesperson right away.
Interactive showroom and one-click booking
A salesperson digging through files in front of a buyer loses trust. The showroom displays the whole complex (building, block, entrance, floor, apartment) with colour-coded statuses, so an available unit is found in seconds and double selling disappears.
Automatic contracts and payment plans
According to MemorCRM, a contract that takes an hour by hand is ready in 5 minutes from passport data. That lets you sign in the same meeting, before the buyer leaves to "think about it".
All communication in one card
Recorded calls, SMS, Telegram and Instagram chats are stored on the buyer's card. Telegram reaches about 76% of Uzbekistan's internet audience (UzDaily), so if that channel lives outside your CRM, a large share of sales slips out of view.
Team control and reports for management
Each salesperson has a monthly plan: calls, closed deals, tasks. Results are visible in real time, and management receives notifications and reports through a Telegram bot on their phone.
Why is MemorCRM built on Odoo, and what does that give you?
Being built on Odoo lets MemorCRM share one database with accounting, inventory, purchasing and project management, not just sales.
Odoo 19 includes an official Uzbekistan accounting localization and an Uzbek-language interface, and most of that translation was done by the Deep Vision team. Sales data does not get split across separate programs for finance and construction. More here: Odoo in Uzbek and ERP for construction companies.
Self-check: does your sales team need a CRM?
- Can you list available apartments in 10 seconds?
- Do you know how many enquiries went unanswered last month?
- How many minutes does one contract take?
- Can you see right now whose payment is due tomorrow?
- Do you see each salesperson's result for today in real time?
If you answered "no" more than twice, part of your sales is leaking through the gaps.
How does Deep Vision implement MemorCRM?
Deep Vision is an official Odoo Gold Partner in Tashkent with 7 certified Odoo experts and 89% customer retention (Odoo partner page). MemorCRM is Deep Vision's own product, so the team that built it is the team that rolls it out. According to Deep Vision, MemorCRM runs in more than 40 residential complexes, over 12,000 apartments have been sold through it, and sales conversion rose by 25% on average.
How a rollout works:
- A free 30-minute live demo set up with your company name and projects.
- Deep Vision migrates leads, buyers and contracts from Excel or another system.
- Integrations: Telegram, Instagram/Facebook, Eskiz.uz SMS, OnlinePBX telephony, Click and Payme.
- Staff training and go-live in about 2 hours on average.
To see a demo, send a request or read about our Odoo implementation service.
Frequently asked questions
Is MemorCRM only for large developers?
No. It scales from a single-building project to several residential complexes, and the price depends on the number of users and company size.
What happens to my old Excel data?
The Deep Vision team migrates leads, buyers and contracts for you; nothing has to be retyped.
Where is the data stored?
According to MemorCRM, the server is in Uzbekistan, data is encrypted and backed up daily, and access is role-based.
Do I need to buy Odoo separately?
MemorCRM is a ready solution built on Odoo. If you need accounting, inventory or other modules, Deep Vision connects them to the same system.
How long does go-live take?
According to MemorCRM, about 2 hours on average, including data migration and training.
Sources
- Statistics Agency of Uzbekistan: 15.9 mln sq m of housing in 2025
- Harvard Business Review: The Short Life of Online Sales Leads
- UzDaily: Uzbekistan's digital audience
- Deep Vision on odoo.com
- MemorCRM
Book a MemorCRM demo: send a request or call +998 77 093 00 07.