Short answer: The fastest way to coach a rep is to listen to their real calls and fix one specific mistake. dooCall automatically records every SIM call and scores it with AI against your script, so managers have ready material for a weekly review. The best calls become a library for new hires.
Why is coaching without recordings weak?
Without a recording the manager hears the rep's retelling, not what the rep actually said. Training stays generic: "handle objections", "find the need". The rep doesn't know exactly where they went wrong.
With a recording:
- The manager points to the exact minute: "right here you gave the price too early".
- The rep hears themselves and spots the mistake.
- Good and bad calls can be compared side by side.
What does research say about AI and coaching?
McKinsey's 2023 report cites a study of 5,000 customer service agents: those working with a generative AI assistant resolved 14% more issues per hour and spent 9% less time per issue. That's service, not sales, but the point is the same: experienced staff's know-how reaches new hires faster.
You can apply the same logic without AI: record the best calls and have others listen.
The weekly review routine
A short 20–30 minute review with each rep once a week is enough.
- Pick 2–3 of the rep's calls from the week in the dooCall cabinet: one that worked, one that didn't. With AI on, take the lowest- and highest-scored calls.
- Let the rep listen first and say what went well and what didn't.
- Then go through the scoring checklist together.
- Set just one thing as the goal for next week.
- At the next review, check whether it improved.
Sample scoring checklist
- Greeting and introduction.
- Uncovering the need with questions.
- Explaining the product through the customer's need.
- Price after value.
- Listening to and answering the objection.
- A concrete next step: meeting, payment, proposal sent.
Score each item 0–2. Within a few weeks each rep's strengths and weaknesses show up in numbers.
How does AI analysis speed up coaching?
AI analysis is live in dooCall, and Deep Vision configures it to your business and sales script. The checklist above becomes the basis for AI: it scores every call on those items, shows where the mistake was and advises how to do better.
- Managers don't listen to everything; they take the calls AI flags for the weekly review.
- Reps see their score and advice after each call.
- Within a few weeks the team's progress on each item is visible.
AI analysis costs 549 so'm per minute.
A library of best calls
A company's most valuable training material is its own reps' best calls.
- Pick the 5–10 best calls every month.
- Group them by topic: first call, price objection, follow-up, closing.
- New hires listen to them in their first week.
- Recordings can be exported from dooCall and kept in an internal folder.
Before using recordings for training, employees and customers must have been told calls are recorded.
Onboarding a new rep quickly
- Week 1: listen to the library and learn the product.
- Week 2: calls alongside an experienced rep, then review them together.
- Week 3: independent calls, AI scores, and a short daily review of 1–2 calls with the manager.
- Week 4: move to the weekly review routine.
Frequently asked questions
Won't reps object to being recorded? Explain up front: the goal is coaching and protecting the employee in disputes, not punishment. Get written consent.
Do I need to listen to every call? No. 2–3 calls per rep per week is enough, and AI scores the rest.
Does it work on iPhone? No. dooCall runs on Android 10 or later; there is no iPhone version because iOS does not allow call recording.
How much does it cost? 49,000 so'm per phone per month, with a 14-day free trial. AI analysis is separate, at 549 so'm per minute.
Sources
- McKinsey, "The economic potential of generative AI", 2023: https://www.mckinsey.com/capabilities/tech-and-ai/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier
- dooCall official site: https://doocall.uz
Related: AI call analysis · Why customers don't answer · Sales team KPIs and reports
To set up recording-based coaching in your sales team, send a request or call +998 77 093 00 07.