Short answer: In real estate, leads are expensive and deals are long: the buyer calls several times, comes for a viewing and consults their family. dooCall records every call on the sales agent's work phone, sends it to the customer record in the CRM and logs where each call was made from. Managers can see what is happening with every lead.
Property developers and real estate agencies spend heavily on advertising: Instagram, Telegram, listing sites, billboards. Every call is money. Yet in many sales teams, a lead's fate depends on the agent's memory: did they call back, what did they offer, why did the buyer disappear?
What goes wrong with calls in real estate sales?
- Slow lead response. In an HBR study, firms that contacted a lead within an hour were nearly seven times as likely to qualify it (HBR, 2011). Apartment hunters call several developers at once.
- The agent's personal number. Buyers message and call the agent's mobile. If the agent leaves, the buyer may leave too.
- Price and discount disputes. "I was quoted a different price" can't be settled without a recording.
- Viewings that didn't happen. The agent says "I met the client on site" and there is no way to confirm it.
What does dooCall give a developer's sales team?
Every call recorded. Incoming and outgoing SIM calls are recorded automatically and sent to the CRM (Odoo, Bitrix24, amoCRM).
Calls from a familiar number. Agents talk to buyers from a work mobile. Hiya reports that 46% of unidentified calls go unanswered (Hiya, 2024), while a number the buyer has saved gets answered more readily. The number belongs to the company and stays when the agent leaves.
Location at call time. dooCall logs where the agent was when they made or received a call; with no call, no location is sent. In practice the rule is simple: on reaching the site, the agent calls the buyer to say "I'm here", and the manager sees the call was made from the site or showroom.
AI analysis. AI analysis is live: it scores the conversation and coaches the agent on handling objections and setting the next step. Deep Vision configures it for your sales script, so inviting the buyer to a viewing and stating booking terms can be required steps.
Which metrics should you track?
- time from a new lead to the first call;
- answered and missed calls per agent;
- call-to-viewing conversion;
- viewing-to-booking or contract conversion;
- whether missed inbound calls were returned.
dooCall provides the first two; the rest are set up in the CRM.
How does it fit with MemorCRM?
Deep Vision also built MemorCRM, an Odoo-based CRM for developers with a unit chessboard, bookings, instalment plans and contracts. dooCall covers agents' mobile calls and their location at call time. Agree the exact setup for using both with Deep Vision at the start of the project. More: managing an apartment sales team.
What changes with dooCall?
- Every advertised lead has a visible call history.
- Price and terms disputes are settled by recording.
- When an agent leaves, buyers and the number stay with the company.
- Viewings are confirmed by the location of a call made from the site.
Pricing: 49,000 UZS per phone per month; AI analysis 549 UZS per minute. The first 14 days are free. The app runs on Android 10+; there is no iPhone version because iOS does not allow call recording.
Frequently asked questions
Do we need to tell buyers the call is recorded?
In Uzbekistan, call recording falls under Law No. ZRU-547 "On Personal Data". We recommend telling the buyer and checking with a lawyer. More: Is call recording legal?
Does it work for agencies?
Yes. Realtors spend a lot of time at properties, so mobile call recording and location at call time are especially useful for them.
Sources
Related: What is dooCall, when a rep quits, does the client base go too?, ERP for construction companies.
Try dooCall in your sales team. Send a request or call +998 77 093 00 07.