Short answer: In a car dealership, the sale starts with a call: the buyer asks about price, trim and availability, then books a test drive. If the manager answers late or handles the call badly, the buyer goes elsewhere. dooCall records every call on the manager's phone and sends it to the CRM, so the sales head can see which calls never turned into a test drive.
A car is an expensive purchase, and buyers usually compare several options. They may call several dealerships in a single day, so the speed and quality of the first conversation decide a lot.
What goes wrong with calls at a dealership?
- Missed calls. The manager is with a customer on the floor, the phone rings and the call is lost.
- Forgotten callbacks. "I'll confirm the price tomorrow", and nobody calls back.
- Price confusion. One price on the phone, another in the showroom, and trust is gone.
- Buyers follow the manager. A manager moves to another dealer and buyers keep calling their mobile.
What does dooCall give a dealership?
Every call recorded. Incoming and outgoing SIM calls are recorded automatically and attached to the customer record in the CRM (Odoo, Bitrix24, amoCRM).
Missed-call report. The dashboard shows missed calls per manager. In an HBR study, firms that contacted a lead within an hour were nearly seven times as likely to qualify it (HBR, 2011).
A company number. If the SIM belongs to the dealership, buyers keep calling it after a manager leaves.
Quality control and AI analysis. The sales head listens to recordings and coaches managers on explaining trims, inviting buyers to a test drive and handling objections. dooCall's AI analysis automates this: Deep Vision tunes it to the dealership's script, for example checking that every call includes a test-drive invitation. It costs 549 UZS per minute.
From call to test drive: what should you measure?
- how many inbound calls were answered;
- how quickly missed calls were returned;
- how many calls led to a test-drive booking;
- how many test drives turned into a contract or deposit.
The first two are in dooCall; the rest live in the CRM pipeline.
What changes with dooCall?
- The list of unanswered buyers is visible every day.
- Prices and terms quoted by phone are on record.
- Managers change, but buyers stay with the dealership.
- The sales head and the AI review calls that didn't reach a test drive and find out why.
Pricing: 49,000 UZS per phone per month; AI analysis 549 UZS per minute. The first 14 days are free. The app runs on Android 10+; there is no iPhone version because iOS does not allow call recording.
Frequently asked questions
Does it work for service and parts too?
Yes. Service bookings, parts orders and complaints also come by phone and are worth recording.
Do we need to warn customers?
In Uzbekistan, call recording falls under Law No. ZRU-547 "On Personal Data". We recommend telling customers and checking with a lawyer.
Sources
Related: missed calls, sales funnel, What is dooCall.
Try dooCall with your dealership's managers. Send a request or call +998 77 093 00 07.