Deep Vision
Industry solutionsAutomation

For distributors: how to manage sales agents and phone orders

Shops phone their orders to the agent, who is out on the road. How a distributor can record and control those calls with dooCall.

Published: 4 min read
Short answer: In distribution, most orders, payment reminders and price agreements go through the sales agent's mobile phone. dooCall records the agent's SIM calls, sends them to the customer record in the CRM or Odoo, logs where the agent was at the moment of each call and analyses conversations with AI. Disputes like "the shop never ordered that" or "I told you" are settled by the recording.

In a wholesale or distribution company, the sales team is mostly field agents. Each day they visit or call dozens of shops, take orders, chase payments and explain promotions. The manager only sees the order list at the end of the day.

What role does the phone play in distribution?

A sales agent visits or calls retail outlets on the distributor's behalf, takes orders and follows up on payments. Their main tool is the phone.

Typical situations:

  • a shop owner calls the agent and dictates an order;
  • the agent reminds a debtor to pay;
  • price, discount or delivery date is agreed by phone;
  • complaints also arrive on the agent's mobile.

If none of this is recorded, the company has no data.

What problems come up?

  • Order disputes. "I ordered 20 boxes and got 10": who is right?
  • Prices and discounts. The agent may have promised a discount on their own.
  • Collections. Did the agent actually call the debtor, and what did they say?
  • Visits. Was the agent really at the shop, or did they call from home?
  • Agents leaving. If an agent moves to a competitor, the shop relationships go with them.

What does dooCall give a distributor?

Call recording. Every incoming and outgoing call on the agent's work phone is recorded automatically.

CRM and Odoo link. Recordings land in the customer record in Odoo, Bitrix24 or amoCRM. Deep Vision also implements wholesale sales, inventory and receivables in Odoo, so calls, orders and debts sit in one system.

Reports. Per agent: number of calls, talk time, missed calls.

A company number. If the SIM belongs to the company, shops keep calling the same number after an agent leaves.

Location at call time. dooCall logs where the agent was whenever they make or receive a call; with no call, no location is sent. A practical rule: on entering a shop, the agent makes a short call to the owner or the office. The manager then sees which outlets the day's calls came from.

AI analysis. AI analysis is live. Deep Vision tunes it to the distributor's script, checking steps such as confirming order quantities, mentioning the current promotion and agreeing a payment date when there is a debt. It costs 549 UZS per minute.

What process should you set up?

  1. Give each agent a company SIM card and a work Android phone (there is no iPhone version because iOS does not allow call recording).
  2. Install dooCall and get written consent from staff.
  3. Tell customers calls are recorded (for example in the contract or on the first call).
  4. Introduce a rule: a short call on entering each shop.
  5. Once a week, listen to 2–3 AI-flagged calls per agent and give feedback.
  6. Settle disputed orders using the recording.

What changes with dooCall?

  • Phone orders and agreements are kept on record.
  • You can see that collection calls really happened.
  • Location shows which outlets an agent called from.
  • When an agent leaves, the number and customer history stay with the company.
  • Managers compare agents by call volume and quality.

Pricing: 49,000 UZS per phone per month. For a distributor with 15 agents, that is 735,000 UZS a month. AI analysis is extra at 549 UZS per minute. The first 14 days are free.

Frequently asked questions

What if agents use personal phones?

Technically possible (if they are Android), but a company SIM keeps the number with the business.

Does location track the agent all day?

No. Location is sent only at the moment of a call. That is why you need the "call when you enter a shop" rule to log visits.

Can I see this in Odoo next to receivables?

Calls land in the customer record in Odoo CRM. Receivables and orders live in Odoo's accounting and sales modules. Agree the exact setup with Deep Vision.

Sources

Related: Odoo ERP for wholesale, instalment sales and debt collection, What is dooCall.

Take control of your agents' calls. Send a request or call +998 77 093 00 07.

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