Deep Vision
DigitalisationAutomation

How AI analyses sales calls: spotting rep mistakes and giving advice

Managers can't listen to hundreds of recordings a day. AI analysis scores every conversation and tells the rep what went wrong and how to improve.

Published: 4 min read
Short answer: AI call analysis turns a call recording into text and scores it against the salesperson's or agent's role. dooCall's AI analysis is live: it finds what went well and what went wrong in each conversation and suggests what to do next time. Deep Vision configures it for any business and its script. It costs 549 UZS per minute.

Recording calls is step one. But if 10 reps make 30 calls a day, that is 300 recordings daily. A manager who listens to 5–10 is doing well. The rest sit in an archive, unused. AI analysis solves exactly that.

How does AI call analysis work?

AI call analysis (speech analytics) transcribes a voice conversation and uses a language model to assess its content, tone and quality automatically. The usual flow:

  1. The call is recorded (dooCall does this automatically over the SIM card).
  2. The recording is transcribed.
  3. AI reviews the conversation against the employee's role: criteria differ for a salesperson, an agent, a collector or a receptionist.
  4. The output is a short summary, a score and specific advice.

How is the AI tuned to your business?

A "good call" looks different in every business. A developer's sales team needs to book a site visit, a clinic needs to book an appointment, a collector needs to agree a payment date. So Deep Vision configures the AI analysis for each client:

  • Your script is loaded. Required stages such as greeting, needs discovery, offer, objections and close become the AI's criteria.
  • Roles are separated. Salespeople, agents and collectors get different scoring criteria.
  • Forbidden phrases are flagged. For example, discounts nobody may promise, or rude language.
  • The output format is agreed. For each call: a summary, a score and advice for next time.

What can AI spot in a sales call?

  • Needs discovery. Did the rep ask questions or jump straight to the price?
  • Objections. How did the rep handle "too expensive" or "I'll think about it"?
  • Next step. Did the call end with a clear agreement: a meeting, a payment, a callback time?
  • Tone. Was the employee rude or indifferent?
  • Script. Were the phrases your company requires actually said?

AI doesn't replace the manager. It shows which recordings are worth hearing and gives each rep personal feedback.

In numbers: what AI brings to service and sales

  • McKinsey estimates generative AI could add $2.6–4.4 trillion a year, with about 75% of that value in four areas including customer operations and marketing and sales (McKinsey, 2023).
  • In a study of 5,000 customer service agents cited in that report, AI raised issues resolved per hour by 14% and cut time per issue by 9%.
  • McKinsey puts the productivity potential in customer operations at 30–45% of current function costs.

These are international estimates. Your results depend on call quality, language and how well the team acts on the advice.

How should you use AI analysis?

  • Set your own criteria. Describe a "good call" for a rep in 5–7 points, and Deep Vision builds them into the AI.
  • Weekly review. Once a week, listen to 2–3 AI-flagged calls with each rep.
  • Collect best examples. Turn top-scoring calls into training material for new hires.
  • Use it for growth, not punishment. If AI scores only feed penalties, the team will learn to game them.

How much does it cost?

dooCall itself costs 49,000 UZS per phone per month. AI analysis is separate: 549 UZS per minute. For example, analysing 1,000 minutes of key calls a month costs 549,000 UZS. You don't have to analyse everything; focus on new leads and stalled deals.

Frequently asked questions

Does the AI understand Uzbek and Russian calls?

The AI is set up for the Uzbek market. Even so, test it on your own recordings during the trial to see how well your customers' languages and dialects are recognised.

Do recordings go to third parties?

dooCall stores recordings encrypted on servers in Uzbekistan. Ask Deep Vision how data is processed for AI analysis when you sign the contract.

Can an AI score justify firing someone?

No. It is a support tool. Decisions should rest on the manager listening to the call and talking with the employee.

Sources

Related: coaching reps with call recordings, AI and ERP in business, What is dooCall.

We'll tune AI analysis to your sales script. Send a request or call +998 77 093 00 07.

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