Short answer: MemorCRM connects to 7 services developers already use: Telegram, Instagram/Facebook, Eskiz.uz SMS, OnlinePBX telephony, Google Sheets, a Telegram bot for management, and Click and Payme. Each integration closes one gap: leads are not copied by hand, calls are not lost, reminders go out on time, and payments arrive without a trip to the cashier. Salespeople stop jumping between apps, because everything sits on one buyer card.
A developer's buyers come from several channels: Instagram ads, Telegram, phone calls and sometimes agents' Google Sheets. If each channel lives separately, leads get lost and management never sees the full picture. This article looks at how each MemorCRM integration affects sales.
Why do integrations matter for sales?
An integration is data moving between two systems without a person in the middle.
Without integrations, a salesperson sees an Instagram message, types it into Excel, calls, then writes the result somewhere else. Every manual copy takes time and adds risk of error. Response speed decides the outcome: in the MIT Sloan and InsideSales study, the odds of reaching a lead called within 5 minutes were about 100 times higher than for one called after 30 minutes (Lead Response Management Study).
1. Telegram: talking to buyers
Telegram reaches about 76% of Uzbekistan's internet audience (UzDaily). Buyers often ask about apartments on Telegram. In MemorCRM, Telegram messages land on the buyer's card, so:
- conversations do not stay on a salesperson's personal phone;
- the responsible salesperson sees new messages straight away;
- management can read the conversation history at any time.
2. Instagram and Facebook: ad leads
According to DataReportal, in early 2025 Instagram ads reached 11.7 million people in Uzbekistan (31.7% of the population) and 12.4 million in Kazakhstan (59.8%) (DataReportal: Uzbekistan, DataReportal: Kazakhstan). Many developers spend most of their ad budget there.
MemorCRM captures Instagram and Facebook ad leads automatically. A buyer fills in the form, the lead appears in the CRM and is assigned to a salesperson. The source of every lead is saved, so management can see which ads turned into contracts and allocate budget accordingly.
3. Eskiz.uz: SMS notifications
SMS reminders go out through Eskiz.uz: meeting reminders, booking confirmations, upcoming payment dates. A J-PAL study offers an important lesson on reminders: generic SMS on their own did not noticeably improve repayment, but a reminder naming a staff member the client knew cut the chance of debt still unpaid after 30 days by 41% (J-PAL). In MemorCRM every buyer has a responsible salesperson, so reminders are easy to personalise.
4. OnlinePBX: calls and recording
Calls run through OnlinePBX, are recorded and attached to the buyer's card. That lets you:
- see missed calls and call back;
- use good conversations to coach the team;
- check the recording if there is a dispute with a buyer.
5. Google Sheets: importing leads
Some leads arrive in Google Sheets: from agents, exhibitions or website forms. MemorCRM imports leads from Google Sheets, so they are not forgotten in a separate spreadsheet.
6. Telegram bot: a mobile app for management
A Telegram bot for management sends notifications and reports to the phone. No separate app is needed: management sees the day's results in the Telegram they already use.
7. Click and Payme: online payments
Buyers can pay monthly instalments through Click or Payme without visiting the cashier. The payment is linked to the contract and schedule, and the cashier sees up-to-date debt. More: contracts and instalments.
Everything on one card
The main benefit of integrations is one thing: calls, SMS, Telegram, Instagram, booking, contract and payments are visible on one buyer card. A salesperson does not need to open 5 apps to understand what happened with a buyer.
What about other countries?
The integrations listed are services used in Uzbekistan. According to Deep Vision, MemorCRM is installed in 6 Central Asian countries. Elsewhere, SMS, telephony and payment services are agreed at the start of the project based on what is used in that country. Because MemorCRM is built on Odoo, there is wide room to add new integrations. More: MemorCRM in Central Asia.
Frequently asked questions
Do I need a developer to connect integrations?
No, the Deep Vision team connects them during rollout. According to the MemorCRM site, Instagram and Telegram connect in a few clicks.
If a buyer writes on Telegram and also calls, do I get two leads?
The goal is to keep all communication on one buyer card. Rules for merging repeat enquiries are configured during rollout.
Are Click and Payme payments linked to the contract automatically?
Yes, the payment is linked to the contract and payment schedule.
Sources
- UzDaily: Telegram 76% reach
- DataReportal: Digital 2025 Uzbekistan
- DataReportal: Digital 2025 Kazakhstan
- Lead Response Management Study (Oldroyd, InsideSales, 2007)
- J-PAL: Text Message Loan Repayment Reminders
- MemorCRM
See the integrations in a demo: send a request or call +998 77 093 00 07.