Deep Vision
Industry solutions

MemorCRM for Central Asian developers: the CRM running in 6 countries

What Central Asia's housing market demands, and how MemorCRM, installed in 6 countries, meets those demands.

Published: 5 min read
Short answer: MemorCRM is a CRM built for Central Asian real estate developers and already running across the region. According to Deep Vision, it is installed at construction companies in Uzbekistan, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Afghanistan. It is built on the Odoo platform, runs the whole apartment sales chain (lead, availability chart, booking, contract, instalments, key handover) in one place, and is implemented by Deep Vision, the team that built it.

Housing construction in Central Asia is growing fast, yet many developers still run sales in Excel, Telegram groups and paper notebooks. This article looks at what the regional market demands, how MemorCRM meets those demands, and where it is in use.

How big is Central Asia's housing market?

The numbers show why sales need a system:

  • Uzbekistan: 15.9 million m² of housing was commissioned in 2025, 2.8% more than in 2024 (stat.uz).
  • Kazakhstan: about 20.1 million m² of housing was commissioned in 2025, up 5.1% (Interfax-Kazakhstan).
  • Tajikistan: about 2.13 million m² of residential space was delivered in 2025, up 22.3%. The average price in Dushanbe is 8,207 somoni per m² (about $877) (Asia-Plus).
  • Kyrgyzstan: 14,944 private housing units with 1,814.4 thousand m² were commissioned in 2025, 117.2% of the 2024 level (MTS.kg).

Behind every square metre is a buyer, a booking, a contract and often a payment schedule spanning several years. Managing that volume by hand leads to errors and lost sales.

What does a developer CRM in the region need?

From our experience, Central Asian developers need:

  • Instalment plans. A large share of apartments in the region is sold on instalments. The CRM must build schedules and track debt by itself.
  • Messengers and social media. Buyers write on Telegram and Instagram. Instagram ads reach 11.7 million people in Uzbekistan and 12.4 million in Kazakhstan (DataReportal: Uzbekistan, DataReportal: Kazakhstan).
  • An availability chart. To avoid selling one apartment twice, every unit's status must be visible in real time.
  • Local language. Salespeople and cashiers should work in their own language. The Odoo interface is available in Uzbek, Russian and English.
  • Support nearby. The team that installs the system and trains staff should be close.

How does MemorCRM meet these needs?

MemorCRM brings the 7 steps of an apartment sale into one system: a lead arrives, the salesperson shows the apartment in the showroom, it is booked, a payment plan is set, the contract is generated, payments are monitored and the keys are handed over.

Main features:

  • Unit management: complex, building, block, entrance, floor and apartment in one structure, each with price, area, rooms and finishing status.
  • Interactive showroom: buyers see free apartments on floor plans with colour statuses (Free, Booked, Sold, Not for sale). Export to Excel and PDF.
  • One-click booking: the status updates itself, so two salespeople cannot sell the same unit.
  • Payment plan: choose the down payment and term (12 to 48 months), and the monthly schedule is generated.
  • Contract from passport data: buyer details come from the passport, and a template contract is ready in about 5 minutes.
  • Automatic lead capture: leads from Instagram and Facebook ads, Telegram, calls and Google Sheets arrive by themselves.
  • Team control: monthly targets for each salesperson, results in real time.

More on each feature: not losing leads, availability chart and showroom, contracts and instalments.

Which countries use MemorCRM?

According to Deep Vision, MemorCRM is installed in six countries in the region:

  • Uzbekistan;
  • Kazakhstan;
  • Kyrgyzstan;
  • Tajikistan;
  • Turkmenistan;
  • Afghanistan.

According to Deep Vision, the system runs in more than 40 residential complexes, over 12,000 apartments have been sold through it, and sales conversion rose by 25% on average. Projects outside Uzbekistan mostly run in Russian. Payment and SMS services in each country are agreed at the start of the project, based on what is used there.

Why does an Odoo foundation matter for the region?

Odoo is a platform that combines sales, accounting, inventory, purchasing and projects in one database. For a developer this means automating sales today and adding accounting, construction material purchasing or rentals to the same system tomorrow, with no new software to buy and no data to migrate. More: why MemorCRM is built on Odoo.

Who implements it?

MemorCRM is Deep Vision's own product. Deep Vision is an official Odoo Gold Partner in Tashkent with 7 certified Odoo experts and 89% customer retention (Odoo partner page). The team migrates data from Excel or another system, connects integrations and trains salespeople. With clients' consent, Deep Vision also arranges reference calls with current users.

Frequently asked questions

Is MemorCRM only for Uzbekistan?

No. According to Deep Vision, it is installed in six Central Asian countries. The interface works in Uzbek, Russian and English.

How are payments connected in a country without Click and Payme?

Click and Payme are ready integrations for Uzbekistan. In other countries, payment and SMS services are agreed at the start of the project based on what is used there.

Where is the server?

According to the MemorCRM site, the server is in Uzbekistan, and data is encrypted and backed up daily.

Can I see the system?

Yes, there is a free 30-minute demo using your own residential complex as the example.

Sources

Book a MemorCRM demo: send a request or call +998 77 093 00 07.

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